Whoever said “There’s no such thing as a free lunch.” obviously never visited the topsy turvy world of video production. If they had they would probably be appalled at just how often “normal” people have to pay for the food they eat.
A few weeks ago a photographer friend of mine called me leaving his usual ambiguous style of message wondering whether I’d be interested in doing some video work for one of his clients. I have to say, befriending a portrait photographer is one of the best things I’ve done for my career. For some bizzare reason people tend to assume that if you’re proficient with one box with a lens on it then you’re proficient with all devices blessed with convex ground glass.
After a prolonged game of phone tag we finally connected and I found out what was up. One of his clients was in the early stages of starting a fashion and interior design company and looking for film and video to help promote the new brand. We were to meet at a chotchy restraunt downtown to discuss the details and get acquainted.
I will begin by saying that I do not understand the fashion community. As I sat in my Value Village turtleneck sweater and Dickie’s pants with the crotch blown out I couldn’t help but think of Blue Steel and Derek Zoolander. When the designer asked me about my Ushanka I didn’t have the heart to tell him it was from the V&V Boutique.
My photographer friend was well dressed and sipping martinis, he’s used to fashion shoots and fashion people and giving him even more of an edge he worked as a flight attendant for a decade. I on the other hand haven been loading baggage into the bellies of aircraft for nearly three years. Different worlds. Initially the crew consisted of the two of us, the designer, the business agent/designer behind it all and her statuesque boyfriend. It was like infiltrating the beautiful peoples’ club and being discovered, but nobody was brave enough to escort me out.
The business agent, a beautiful asian with steel blue eyes (there it is again!) had no idea what she wanted in terms of video. A splash page for her website? A runway model walking? A tour of a redesigned house? Something I’ve been realizing as I do more and more of this videography thing is that most people aren’t hiring you just to shoot, they’re hiring you to come up with the creative concept as well. That’s great, but they rarely provide you with much direction and often don’t understand that creativity is work too. Hours of storyboarding is just as intensive as lugging a camera around.
Things degenerated when the models finally arrived, two hour late. The stereotypes in this case were true. A few words;
Flightly
Bubbly
Scaterbrained
Superficial
Erratic
Daft
In any case at the conclusion of the meal the business agent proceeded to pay for everything. Had I known I may have ordered a few more beers. Even so I felt a bit guilty. There was no solid plan for me to do anything for them. I don’t even really know what they want. But a free meal is a free meal especially when you don’t know when the next contract is coming in.
The designer gave me a ride home in his SUV, apologizing for how messy it was despite the fact that it was spotless. I swear it still had new car smell. He was afraid of the cold, afraid of muggers (here?!) and generally comfortable on in the ivory silken tower of high society. They had lamented about how there was no real fashion scene here, that Toronto, New York, Paris were the places to be. I bit my tongue.
I haven’t heard from them in nearly a month, so the lunch can truly be considered free, unless you count enduring the squawking of models as payment. I’ve learned that in this world just because you’ve talked about something doesn’t mean its going to happen, but a free lunch is a free lunch.